Factor Influencing Mortar Selection

1 Independent Study Proposal 50731710 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 2552 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 2 2552 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ( ) ( ) ? ( ) Significant factors influencing construction business for instant cement (Dry Mortar Cement) selection. .. †¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ?. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 ( ) ( 1 – 3) Significant Factors Influencing Construction Business for Instant Cement (Dry Mortar Cement) Selection (Chapter 1 -3) 50731710 .. ? 3 1 â€Å" † ? ? ? 8 ? 1. 2. 3. 4. 5. 6. 7. 8. ( ) ( ) ( ) ( ) ( ) ( ) 55. 36 ? 30 1-2 ?.?. 2551 1. 8% 2. ( ) 27% 4 3. 4. 5. 6. ( ) 18% ( ) 9% ( ) 4% 4% ? ( ) 3 8 3 1. SMC ( ) 2. ( ) SCCC 3. ( ) TPI-PL ? 5 ( ) 3 13 ? ? 1 2549 2550 2551 2552 2553 ? ( ) ( ) ( ) 115,000 113,013 -1,988 -1. 73% 200,000 178,763 -21,237 -10. 62% 260,000 166,207 -93,793 -36. 07% 330,000 400,000 1 1 2 3 6 2549 2550 2551 2552 2553 SMC ( ) TPI-PL ( ) SCCC ( ) ( ) 1,530,000 603,738 371,943 113,013 441,307 1,630,000 682,807 436,025 178,763 332,405 1,730,000 739,575 513,810 166,207 310,408 1,850,000 1,970,000 2 SMC 39. 46% 41. 89% 42. 75% TPI-PL 24. 31% 26. 75% 29. 70% SCCC 7. 39% 10. 97% 9. 61% 28. 84% 20. 39% 17. 94% 2549 2550 2551 2552 2553 3 ? 7 ? 1. 2. 3. ? ? ? ? ? ? ? ? ? 1. 2. ? 3. 1. ?.?. 2549 2. ? ? 3. 8 1. (1450 ? C) 2. ? 9 2 ? 1. 2. 3. 4. 5. 6. (Organization Buying) Marketing Mix) 4 1. (Sole proprietorship) (Allyn and Bacon, 1987) ? 10 ( , 2549) ? 2. (Limited Partnership) (Allyn and Bacon, 1987) (Limited partnership) ? 1 ? ? ( , 2549) (Limited partnership) 2 ? ? 11 3. (Corporation) (Straub/Attner, 1985) ? ( , 2549) 7 ? ? ? ? ? 12 4. ( ) (Public Company) ( , 2552) ?.?.?. ?.?. ? ? 535 ? ? ? ( ) Public Limited Company ? Plc PLC (Public Limited Company) private Pcl PCL (Public Company Limited) ?. 15 5 ? ?. 100 0. 6 50 ? ? ? 10 ?. 5 20 100 ? (Trewatha Newport, 1982) ? ? 4 (.. , 2552) ? ? 13 1 2 ? 3 1. â€Å" † ? 2. 14 3. ? ? ? ? 1. 2. 3. 3 4. 5. 2 ? 6. ? 4 1. (Top Management) ? 2. (Manager) 2 15 3. (Frontline manage or Supervisor or Group leader) (Foreman) 1 ? 4. (Staff) 4 ? 1. 2. 3. 4. ? ? ( . , 2552) ? ( ) 8 1. 1 9 2. 2 9 3. 1 10 4. 2 9 5. 8 16 6. 9 7. 15 ? 8. 6 1. 2. 3. 4. 5. 6. 4 4 10 10 50 50 100 100 1,000 1,000 (Organization Buying) (Philip Kotler and Kevin Lane Keller, 2006) 1. 17 2. 3. ? 3 ? 1. (Straight re-buy) ? 2. (Modified re-buy) ? ? 3. (New task) (Awareness) (Interest) (Evaluation) (Trial) (Adoption) ? 8 ? (Buying Center) 7 1. (Initiators) 2. (Users) 3. (Influencers) 4. (Deciders) 5. (Approvers) 6. (Buyers) 19 7. (Gatekeepers) ? ? ? ? 4 ? 2 1. (Environmental factors) ? ? 20 2. (Organization factors) ? ? (Purchasing-department upgrading) (Centralized purchasing) (Decentralized purchasing) Long contract) (Purchasing performance evaluation and buyer’s professional development) 3. (Interpersonal factors) ? ? ? 4. (Individual factors) ? ? ? 21 ? ? ? ( , 2541) ? 8 1. (Problem recognition) ? 2. (General need description) ? 1 3. (Product specification) 4. (Supplier search) ? 5. (Proposal solicitation) 6. (Supplier selection) ? ?. ?. ?. ?. ?. ?. ?. 22 ?. ?. ?. ?. ?. ?. ?. ?. ?. ?. ?. ?. . (Order routine specification) ? 8. (Performance review) (Marketing Mix) (Philip Kotler and Kevin Lane Keller. 2006) ? 4 23 Four Ps ( ) (Product), (Price), (Place) (Promotion) 3 (Product) (Attention) Acquisition) (Using) (Consumption) ? 5 24 1. (Core Product) ? 2. Generic Product) 3. (Expected Product) 4. (Augmented Product) ? ? ? 5. (Potential Product) ? ? ? 5 ? 1. Tangible Product) ? ? ? (Consumer goods) (Industrial goods) (Consumer goods) 25 (End User) (Industrial goods) ? 2. (Intangible Product) ? (Service) ? ? (Price) 2 26 1. (Company Objective) 2. (Character of Product) 1. (Demand) 2. 3. 4. 5. 6. 7. ? 6 1. (Total Revenue) 2. (Profit) ? 3. (Quantity) ? 4. (Competition) 27 5. (Social) 6. (Image) ? (Place) ? (End User) (Industrial User) (Transfer Point) ? 1. 2. 3. 4. ( ) 5. 6. ?. 28 ?. ?. 7. ( ) ?. ?. ? ? ?. ? ?. ? (Promotion) ? 4Cs ? 29 1. (Advertising) ? 5Ms ?. (Mission) ?. (Money) ?. (Message) ?. (Media) ?. (Measurement) 2. (Sales Promotion) ? ? 3 ?. (Communication) ?. (Incentive) ? ?. Invitation) 3. (Public Relation) ? (Marketing Public Relation, MPR) ?. (Launch new products) ?. (Repositioning) 30 ?. ?. ?. ?. ? 4. (Personal Selling) 3 ?. ? (Personal Confrontation) ?. ? (Cultivation) ?. (Response) 5. (Direct Marketing) (Direct Mail) (Telemarketing) 4 ? ?. (Nonpublic) ?. (Customized) ?. (Up-to-date) ?. (Interactive) 31 (2544) 20-29 30-39 6-10 ? (2545) , ? 32 (2545) 30-39 ? 20,000-29,999 ? ? ? (2548) ? ? ? 30-39 10,000 3 10 ? ? 33 ( ) ? ? ? ? ? 34 4 5 35 1. 2. 3. 4. 36 3 ? 1. (Primary Data) 2. Secondary Data) ? 1. ? ? 37 2. ? (Infinite population) n = N / (1+N. e2) n N e 10 % 0. 1 ? 90% 100 ? 1 2 3 38 (Pretest) ( ) 30 (Validity) (Difficulty) (Usability) ? (Reliability) 1. (Validity) ? (Content Validity) (Construct Validity) 2. Difficulty) ? 3. (Usability) 4. (Reliability) ? 39 (Reliability) (Pre-test) 30 ? Alpha _________ 1. (Non-Probability Sampling) (Convenient Sampling) ? 2. – 2552 08. 00 – 17. 00 ?. 2 100 1. (Editing) 2. (Coding) 40 3. 5 = = = = = 5 4 3 2 1 4.