Strategy Marketing Report on K&N’s

K&Ns, a mental hospital pillar and beacon for Pakistans bird Industry started in 1964 with a private minded objective of providing better comestible for health and happiness of the nation. Building on years of domestic fowl expertise and loading to food- safety devicety, K&Ns incorporated all poultry fruition activities at a lower place one umbrella to bring you safe and healthy chicken by managing and controlling all st get alongs of production.Products. K&Ns grocerys layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry feed, processed chicken and have-to- mend & fully make watered food. I selected only the ready to cook folk of K&Ns which imply Nuggets, Croquettes, Chicken Tempura, Burger Patties, Kofta, Combo wings, Fun nuggets, bitter Tenders, Chapli Kabab, H ary Bh ary Nuggets and Tender Pops. Distribution Products are stored at -21?C to importanttain freshness. Packed products are moved into K&Ns sanitized refrigerated trucks for distributi on to encounter uncompromising choice control.K&Ns chicken products are operational at K&Ns Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and global restaurant chains. grocery storeplace share Market share of K&Ns is almost 70% (on average) in ready to cook food category. At Hyper thaumaturgist almost 80% nation bargain for K&Ns products. At CSD almost 60% people profane K&Ns products and at Macro almost 75% people buy this brand. This is the highest market share and at this time it is the leading brand in this category.Where the brand stands? The brand is growing quick day by day overdue to the client blessedness and the product is tally to the customers requirement as thoroughly as they are targeting polar segments of the markets like children and the vegetarians. Positive points of its product From the customer view point K&Ns is providing healthy food. It is e asy to cook especially it facilitates the working women because they dont have much time to get at all those things in home. They are targeting the children as well through fun nuggets so women are using for their children lunch.This brand provides the hale food to its customer that build desire in the customer. Moreover the taste of K&Ns food is top-flight then others. These attributes are increasing its market share and this brand is growing. Competitors Competitors of K&Ns are Menu and Mano salwa. two of these brands couldnt make its brand mountain range as strong as K&Ns has. Secondly they are not providing that level of customer satisfaction that K&Ns is providing. localise market The company is targeting disparate age groups as well as different income groups.Their prices are normal so purge a middle class somebody can afford it. They are targeting elect(ip) upper middle and middle class. On the age basis, they are targeting children as well as the young people. Conc lusion K&Ns is a largest selling brand in ready to cook food category. They are focusing much and more on the fully cooked products for the eternal rest of customers with the special focus on the hygiene factor. It is the brand that provide value product to its customer. There market starts with the customers and end with the customer. This is the main reason for their market share and market growth